Posted by Brian McCullough
Despite a wealth of great job-hunting advice, many prospective job seekers are still clinging to outdated job-hunting and resume writing guidelines that hinder their search for a job. If you’ve been sending your same old resume from 10 years ago with a “Dear Sir or Madam”, then you’ve probably learned that these methods have become obsolete.
If any of the following job hunting problems match you, then you need to implement corrective measures as soon as possible if you want to achieve success in 2011:
1. Not studying your competition
Candidates fail to check out their competition when they start their job search. They reason that their generalized resume worked in the past and that it will continue to work in the future, but that just is not the case any longer. You resume will be stacked against incredibly high skilled competition who probably have seen and done things that you present as standout attributes on your resume.
If you have a diverse set of skills, you’ll need to go the extra mile to get into your chosen career. You’ll need to establish connections and contacts with people in the industry to help fill in any career gaps you have and to boost your education and work experience. And you’ll need a compelling resume that clearly develops a connection to your prospective employer.
2. Not caring about your online identity
Social media is the way of the world now, and like it or not, it’s not going anywhere and people pay a lot of attention to it. Who do you think an employer is going to choose, the guy with the drunken Facebook profile picture or the business professional LinkedIn page? 10 years ago no one thought about having themselves Googled, no one really even knew what Google was but now you have to have an online profile to get noticed. You have to make yourself an online brand and highlight yourself above the pack.
3. Disregarding trends in resumes
If you can’t get past the old resume template with your list of qualifications, then you are going to find the job market in 2011 to be very harsh. Companies receive hundreds of resumes a day, so it becomes critical for potential employees to document the impact of their work and to back up their accomplishments through quantitative means. For a business to hire you they want to make sure that you are going to positively impact their business, and that means on the bottom line, are you going to make their business more profitable.
You have to have something on your resume that shows how you have positively impacted growth in one way or another. For executives or senior-level employees, personal branding has become the newest trend in the job hunt. This is a delicate process and you will need someone who understands developing a branded persona. You have to become the expert in your field.
Hopefully these tips will help you get past anything that was holding you back and put you on the road to new employment!
This is a guest post. About the author:
Erin Kennedy, CPRW, CERW, BS/HR, is a Certified Professional & Executive Resume Writer/Career Consultant and President of Professional Resume Services, Inc. She is a nationally published writer and contributor of 9+ best-selling career books. She has achieved international recognition following yearly nominations of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Erin has written thousands of resumes for executives and professionals. As a proud member of PARW, CDI, AORCP, Erin also sits on CDI’s Credentialing Committee for new certification candidates and serves as a Mentor for CDI’s Member Mentoring Committee. She also is a featured blogger on several well-known career sites.